Middleburg, VA – Pegasus, the new game-changing equestrian platform, is officially taking off this December. The mission of Pegasus is to empower and connect the entire equestrian community by providing a platform that solves the industry’s biggest challenges.
Middleburg-based co-founders, Jen Tankel and Sam Baynes, created the company with one goal in mind: to serve the community. As an avid three-day eventer and former Pony Clubber, Jen grew up with a sport that she says has been ‘quite antiquated.’
When describing the status quo, Jen says, “booking lessons with even world-renowned riders has meant back-and-forth text messages and hand-written notes in a diary – add multiple trainers at one stable with numerous arenas, and this unorganized and inefficient coordination only multiplies.” She adds, “There hasn’t yet been a social networking platform tailored to the horse world. To buy or sell a horse or tack, you might be posting a listing on hundreds of archaic websites with confusing and expensive classified pricing structures, only to receive inquiries from unqualified or non-serious buyers. Most equestrian services or clubs are difficult to find on the internet or have unknown qualifications, which is a barrier in the customer search journey. Pegasus is fixing all of these headaches and more.”